Major Recent Google Changes You Should Be Aware Of In 2022

The 2022 Google Updates You Want To Make Sure You're Aware Of

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Each year, Google releases thousands of algorithm modifications; take a look at the most significant ones and how they might affect your SEO strategy.

 

Google Search algorithms are modified hundreds of times per year to ensure that the most relevant and reliable results are displayed first.

Over the last five years, Google claims that its continual dedication to the searcher experience and the quality of results has helped them reduce the number of irrelevant results appearing on a search results page by over 40%.

While the bulk of these modifications go unnoticed, every now and then one that truly rocks the SEO boat comes along.

In this piece, we’ll look back at the changes that have affected SEO over the last year and how they might affect your future goals.

Here are five of Google’s most significant upgrades for 2021.

 

1. Improvements to the Page Experience

In June 2021, Google began rolling out its long-awaited Page Experience update, which was completed on September 2.

Since it was initially announced in November 2020, SEO professionals and marketers of all stripes have been waiting for this one.

With this upgrade, Google Search Console added a Page Experience score that marketers can see in a new report.

Page Experience is self-explanatory; it was created to enhance the searcher’s experience on each page. The following factors are taken into account when calculating the score:

Core Web Vitals: A set of metrics used to assess the user experience of a page.
Mobile usability: A page must be free of problems when viewed on a mobile device.
Any security vulnerabilities on a site prohibit all pages on the site from receiving a Good rating.
HTTPS usage: To be qualified for Good page experience status, a page must be served over HTTPS.
Ad Experience: A website cannot employ advertising strategies that are disruptive, interruptive, or otherwise detrimental to the user’s experience.

 

Google has stated that Safe Browsing is not a ranking indication since the launch.

“Safe Browsing mechanisms continue to play a vital role in keeping users of Google Search safe,” according to an August 4, 2021 update to this Google Search Central blog page. “Any warnings will continue to be revealed in Search Console outside of Page Experience report.”

 

2. Google’s Anti-Spam Measures

In July, Google issued a warning to advertisers that their Link Spam Update would have measurable consequences for those affected:

“As part of our ongoing efforts to improve the quality of search results, we’re introducing a new link spam combating measure today, dubbed the “link spam update…

As our algorithms re-evaluate those links, sites who participate in link spam will notice changes in Search.”

The announcement was concealed in a Google Search Central Blog entry titled “Improving our technologies to combat link spam.”

It said:

“Today, we’re launching a new link spam fighting change, which we’re calling the “link spam update,” as part of our ongoing efforts to improve the quality of search results.”

This algorithm improvement, which will be rolled out over the next two weeks, will be even more effective at detecting and eliminating link spam across many languages.”

Google recommended that SEO professionals and marketers adopt best practices for inbound and outgoing links, create high-quality content, and focus on enhancing user experience at the time.

The announcement stated, “Promote awareness of your site with appropriately marked links, and monetize it with properly tagged affiliate links.”

Resources that can be useful:

The Google Link Spam Update has been completed.

Should you use nofollow, sponsored, or user-generated content (UGC) links?

When Should You Use Nofollow on Links and When Should You Avoid It

 

3. Update on the Summer Broad Core

Google started sending out a core update in June, ran out of time to complete everything it was supposed to do, and resumed in July.

At the moment, Danny Sullivan tweeted:

“Some of our planned improvements for the June 2021 update aren’t quite ready yet, so we’re focusing on the parts that are, and the rest will be added in the July 2021 update.”

As is customary with any core change, most sites will not notice any of these updates.”

However, as Roger Montti pointed out in his examination of the July core algorithm change, the fact that it was preceded by two spam upgrades was unique.

 

SEO experts speculated that the modification boosted the number of People Also Ask results, may have targeted Image Search results in some way, and may have even increased spam in search results inadvertently.

Apart from being continuously wonderful, Google’s traditional (and sometimes annoying) advise on core algorithm upgrades is that there’s nothing you can do to prepare or recover. This was no different.

However, in an October Search Central SEO office-hours chat, Google’s John Mueller said that boosting content is more likely to help you recover from an algorithm upgrade than technical improvements.

 

 

4. Product Review Update for April

Google released an upgrade in April that aimed to give higher-quality, in-depth product evaluations more visibility in Search.

The modification, which went live on April 8, 2021, was aimed at “thin material that merely summarizes a handful of things,” according to Google,

The first phase of the rollout only affected English language reviews, and Mordy Oberstein provided an excellent overview of who was affected and why.

“Although this is independent from our normal core upgrades,” Google explained at the time, “the advice that we provide about providing excellent content for them is also important here.”

The search engine suggested that content writers examine their product reviews and ask themselves if they:

“Express expert product knowledge when appropriate?”
Show what the product looks like in person or how it’s utilized with content that’s not available from the manufacturer?
Provide quantitative data on how a product performs across several performance categories?

 

What distinguishes a product from its competitors?
Consider comparable products, or explain which products are ideal for specific uses or situations?
Discuss the advantages and disadvantages of a specific product based on your research?
Describe how a product has changed from prior models or versions in order to make enhancements, resolve issues, or otherwise assist users in making a purchasing decision?
Identify the product’s category’s key decision-making variables and how the product performs in those areas? A automobile evaluation, for example, might find that fuel economy, safety, and handling are important decision-making criteria and provide a score to each of these areas.
Beyond what the manufacturer mentions, describe major decisions in product design and their impact on users?”

Google has announced that another Product Reviews Update will be rolled out in December over the course of three weeks. This one is intended to recognize and reward genuine, high-quality reviews.

 

5. MUM’s First Appearance

Google’s MUM initiative was unquestionably the most significant news in search this year.

The Multitask Unified Model (MUM) employs artificial intelligence to assist searchers in completing more difficult jobs. MUM had trained in 75 languages at the time of its initial announcement, and Google praised it as 1,000 times more powerful than BERT.

MUM recognizes information in text and photos, and Google hopes to enhance its capabilities to encompass video and audio in the future.

“We’ll add MUM-powered features and improvements to our products in the next months and years,” Pandu Nayak, Google Fellow and Vice President of Search, wrote in the release on May 18, 2021.

MUM technology is already being used in Google Search, for example, in the processing and comprehension of vaccination information inquiries and the creation of new methods to explore and find topics.

 

In the months and years ahead, MUM will provide Google’s algorithms with a more detailed understanding of search queries, content quality and relevancy, and more.
MUM is a technology to be aware of and understand, not something to optimize “for,” as it will definitely continue to raise the bar in terms of content quality, relevance, and utility.

Other Important Google Updates & News

This is by no means a complete list of Google updates that have shaped the SEO industry in the last year.

Here are a few key changes to keep an eye on as you plan your digital marketing strategy for the coming year.

 

 

Passage Ranking

For English queries in the United States, Google revealed in February that its algorithms could incorporate passages from pages as an extra ranking consideration.

Update to the Core Algorithms in November
Overall, SEO community comment indicates that this upgrade was rather minor. “Overall, this is simply another algo update,” Internet Marketing Ninjas’ Jim Boykin said. “There will always be winners and losers each time.”

 

Updates to the Search Quality Raters Guidelines in October

In October, Google revised its Search Quality Raters Guidelines with five changes, including new guidelines on how to study reputation information for websites and authors, as well as a change in the definition of “Groups of people” in the YMYL category.

Google’s Schema Markup Requirements Have Been Revised

Google modified the criteria for the HowTo, QAPage, and SpecialAnnouncement schema in October to make these structured data types easier to understand. You might also wish to look into adjustments to structured data for reviews.

Slander is Being Targeted by a Google Algorithm Update.

The New York Times reported in June that Google planned to penalize websites that made unsubstantiated or defamatory allegations about others. Read more about the upgrade in Matt Southern’s article.

 

In Order to Have a Successful SEO Strategy in 2022, You Must First Prepare.

You are not required to keep up with every single Google update. However, being aware of new features, altering SERP opportunities, and major Google adjustments puts what you’re seeing in your site’s performance statistics into context.

 

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