How to Successfully Launch a New Website Without Losing Your Google and Other Search Engine Rankings

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Congratulations, you’ve worked hard on a new website to replace your old one, and you’re ready to publish it without destroying your present search engine rankings. So, what should you do now?

 

Establish Performance Metrics for Your Website

You’ll need actual data on how your present website is functioning to see if the new website design is working better or worse than your old website.

The following are critical metrics to understand and track:

What percentage of your visits come from search engines?
What keywords are you currently ranking for on your website?
How many phone calls and conversions does your site generate?
What is the average number of pages viewed by a visitor per visit?
How many of your pages are now search engine indexed?
The information shown above will serve as a standard for the new site’s design.

 

Changes to Page URLs Should Be Monitored

Have any of the urls for your existing pages changed? Did you upgrade your website from HTML pages to a content management system (CMS) like WordPress? It’ll be crucial to know if any URLs change and to ensure that you have redirects from the old to the new.

Test Your Website With a Stranger

When working on a project for a long time, it’s easy to acquire bling spots and ignore little errors. Having a user who isn’t familiar with the website answer the following questions will help you figure out whether you need to make any adjustments.

What do I want people to do when they visit my website?
Is my text readable and understandable?
Is the website responsive to mobile devices?
It’s even better if you can get many people to test your website. When testing your website, encourage different individuals to use different browsers. Different browsers render the same website differently at times, and an issue may present in one but not in the others.

 

Remember to include SEO in Your Strategy.

New pages and photos may be part of a new website. For SEO purposes, make sure that each page of your website contains keyword-optimized meta descriptions and title tags.

Alt text should also be added to all images. For search engines, alt text on photos provides a text substitute.

Use h1, h2, and h3 tags wisely. Header tags assist search engines in deciphering the structure of a page’s content as well as the page’s purpose. It also assists site visitors by segmenting content into sections that are easier to read and comprehend.

 

The New Website Goes Live

You’ve launched your new website and are pleased with it. Now is the time to complete the following tasks:

Put your 301 redirects in place.
Make careful to update your address in Google Search Console and Google Analytics if your domain switched from HTTP to HTTPS.
Manually inspect your website. Find your website using a search engine and click on the results. Are they all going to the right page and acting appropriately?
Use tools like GTMetrix or PageSpeed Insights to test the speed of your website. Your search engine rankings will suffer as a result of a slow website.
Notify the rest of the world about your new website. Sharing the announcement on social media and issuing a press release are excellent strategies to get the word out about your new website and encourage search engines to crawl it more frequently.

 

Conclusion

Once launch day has past, it’s critical to continue monitoring your website’s performance and comparing it to the previous website’s stats. If you follow the advice above, you’ll be in an excellent position to avoid a dip in your search engine performance and instead get greater results than you did previously.

 

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